Since day one we said we have to be more than a clothing brand, we have to be a brand that has a purpose, driven by a mission drives, and that MUST give back. We're grateful for our amazing community of customers, the #DSAARMY who now spread across 27 countries who've enabled us to support some fantastic charities and causes, from multiple veteran charities to the Salvation Army disaster appeal with the Australian Bushfires. Your support is what fuels the mission.


Keeping the Spirit alive

DSA is a Veteran owned and operated brand founded in 2016 with a simple mission: Design and produce unique and exclusive premium quality clothing products that have a purpose, stand for something, and give back to the community.

We've since expanded into t-shirts, hoodies and accessories, yet never given up on our mission to build products that provide our customers across the world a deep sense of pride.

DSA's product innovation continues to be our basis of expansion into designing patriotic clothing, backpacks, coffee tumblers for our global community to make sure we always keep the spirit alive.